2024 1st Place Winner – Best Consumer App – AllTrails
Pitch: AllTrails is the world’s most popular and trusted platform for outdoor exploration, connecting more than 65 million members to over 450,000 hand-curated trails. We help trailgoers discover new places and elevate their experiences on the trail.
Overview: AllTrails is intentional technology, designed to help people discover and connect with the natural world around them. AllTrails members can: Discover their next trail, filtering more than 450,000 trail pages by location, interest, difficulty level, ability, and more. Plan their next adventure with in-depth insights, reviews, and photos from our global community and the AllTrails team of trail experts. Stay on their planned route using AllTrails Navigator, with alerts for going off trail. Celebrate their adventures and find their next trail inspiration by connecting with fellow trailgoers. In June, we announced AllTrails’ 2024 Summer Update—our biggest platform update to date—and transformed how members discover and explore trails worldwide. The update introduced curated trail collections, park pages offering comprehensive park information, and fully redesigned trail pages to help millions of trailgoers plan time outside. AllTrails accompanies members from the beginning to the end of their journey with features that ease search and discovery, planning, on-trail experience, and sharing. While the core benefits of AllTrails are available for free, AllTrails+, our premium membership, offers additional benefits for an even richer experience.
Why: The Silicon Valley UX Awards (SVUXA) is proud to announce AllTrails as the 2024 Winner for Best Consumer App User Experience. This recognition celebrates AllTrails’ commitment to Simplicity, Engagement, Empathy, and Design Aesthetics as the app continues transforming how people discover, plan, and share their outdoor adventures. By offering a user-friendly platform connecting people with the natural world, AllTrails empowers its members to explore confidently and efficiently.
Simplicity in Discovery and Navigation
AllTrails embodies simplicity by offering users an intuitive and streamlined way to discover their next adventure. With over 450,000 trail pages, the app allows members to filter trails based on location, interest, difficulty level, ability, and more. Whether you’re a casual hiker looking for a scenic stroll or an experienced trekker seeking a challenging climb, AllTrails ensures that finding the right trail is as easy as a few taps. The app’s design reduces the complexity of planning an outdoor adventure, allowing users to focus on what matters most—enjoying the journey.
The AllTrails Navigator feature also exemplifies simplicity by offering real-time guidance during hikes. With route alerts for deviations, users can stay on track without worrying about getting lost, further simplifying the outdoor experience.
Engagement Through Adventure
AllTrails takes engagement to the next level by fostering a vibrant community of outdoor enthusiasts. With access to detailed insights, reviews, and photos from fellow trailers and the AllTrails team, users are never alone in their quest for adventure. The platform’s 2024 Summer Update introduced exciting new features, including curated trail collections and park pages, offering comprehensive information about parks worldwide. These updates make discovering new trails easier and enrich the planning process, allowing users to immerse themselves in their outdoor experiences before they even set foot on the trail.
Through these engaging features, AllTrails goes beyond being a navigation tool—it becomes a trusted companion that enhances every step of the adventure.
Empathy for Outdoor Enthusiasts
AllTrails has built its platform around empathy, deeply understanding its users’ needs and challenges. The app’s features guide users through every journey stage, from discovery and planning to staying safe on the trail and sharing their adventures. For those seeking inspiration or advice, AllTrails connects users with like-minded trailers, fostering a sense of community and support.
The app also offers a premium membership, AllTrails+, which provides additional features for users looking to enhance their experience. By offering core features for free while allowing users to opt into premium tools, AllTrails ensures that everyone—regardless of experience or resources—can access the benefits of outdoor exploration.
Design Aesthetics that Inspire
AllTrails’ visual design is a masterclass in creating an inspiring and functional user experience. The 2024 Summer Update brought the platform a fresh, modern look, including redesigned trail pages that make planning adventures more intuitive and enjoyable. The app’s clean, minimalistic design reflects the beauty of the natural world it aims to connect users with. Seamless navigation, thoughtful use of imagery, and intuitive layouts ensure that users can access the information they need while remaining visually inspired by the landscapes they plan to explore.
A Platform for Outdoor Connection
With AllTrails, every journey step is supported by intentional technology designed to deepen users’ connection to nature. From its vast library of trails to its robust planning tools, AllTrails accompanies users from beginning to end their adventures. The platform’s ability to simplify discovery, provide expert insights, and guide users on the trail makes it a must-have app for outdoor enthusiasts of all experience levels.
The 2024 Silicon Valley UX Awards congratulates AllTrails for its innovative approach to user experience design. By pushing the boundaries of Simplicity, Engagement, Empathy, and Design Aesthetics, AllTrails has set a new standard for consumer app experiences. Whether discovering a new trail, planning a trip, or sharing an adventure, AllTrails has created a platform that inspires exploration and fosters a deeper connection with the natural world.
Congratulations, AllTrails, on winning the Best Consumer App User Experience award at the 2024 SVUXA and for continuing to inspire millions of trail-goers worldwide!